A paper model of a fun little vehicle
For an organisation in the driving-skills sector we designed a paper model of their electric Opel Rocks-e. This small vehicle is used on site to move post and goods around the premises — quietly and with zero emissions.
The brief was clear: don’t make it too simple! The model had to go out as an insert with the staff magazine and really ask something of the builder. So the wheel arches got a true three-dimensional build, with separate 3D wheels that you place inside. As an extra: two figures in the new work clothing.
- 3D wheel arches and 3D wheels
- Two figures in work clothing
- Unfolded 39 × 26 cm, delivered folded
- Full-colour offset on sturdy model paper
- Edition of 2,200, packed with the staff magazine
Quiet post delivery with the Opel Rocks-e
The Opel Rocks-e is a compact electric city car: top speed 45 km/h, range of up to about 75 kilometres — ideal for short trips. On the company site this little vehicle does exactly what you expect from sustainable internal transport: move post and goods without noise or exhaust fumes.
For staff it is recognisable and fun: small, simple, different from cars on the public road. Perfect to capture in paper.
From brief to insert in the staff magazine
We developed the model so the characteristic shape of the Rocks-e is right, including the distinctive doors and compact proportions. The 3D wheel arches ask a bit more precision when folding and gluing; the separate wheels make the model stronger and more realistic.
The full edition of 2,200 was delivered to the printer of the staff magazine. There, paper model and magazine were combined and packed — ready for every employee’s doormat.
Not too simple, but fun to build. And then a recognisable electric post vehicle on the desk.
The result
Staff did not get a standard gadget, but something to build themselves: a scale model of the vehicle they see on site, plus two figures in the new work clothing. A staff gift that fits an organisation that takes sustainable internal transport seriously.
A staff gift that works as a magazine insert and starts conversations at the coffee machine.
